#AG BARR RUBICON TV#
The market grew by approximately 37.4 per cent between 20. AG Barr is reinventing water with new Rubicon Spring, a range of products which are healthy like water, but big on taste Backed by a £2 million through-the-line marketing campaign including TV advertising, the Rubicon Spring range combines sparkling spring water with fruit juice and has 15 calories or less per bottle. The acquisition excludes the brand rights outside the EU, except in certain neighbouring states such as Russia.īarr, which owns the IRN-BRU brands, has been working with Rubicon for the last 20 years, manufacturing its carbonated drinks and thus already has a close working relationship.īarr will be looking from this deal to make £1.5 million in cost savings, to diversify their portfolio and give them increased exposure to the growing juice rinks segment of the soft drink market.
This deal will give Barr a stronger foothold in the £1.6 billion UK still and juice drinks market.
Scottish-based soft drinks group A.G Barr has announced an agreement to purchase Rubicon for an initial £59.8 million, subject to shareholder approval. FILSHILL RUBICON RAW ENERGY TRADE PROMO: Rubicon Raw Energy Trade Prize Draw March/April 2021 Specific T&Cs: Joint Promoters: J.W. Scottish-based soft drinks group A.G Barr has announced an agreement to purchase Rubicon for an initial £59.8 million, subject to shareholder approval. By Reuters Staff 2 Min Read LONDON, Aug 5 (Reuters) - Scottish drinks maker AG Barr BAG.L said on Tuesday it had agreed to buy exotic juice firm Groupe Rubicon Limited for 59.8 million pounds.
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